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Western Canada Cup Trophy Unveiled in Calgary
Wednesday, March 20, 2013 - Submitted by cjhlhockey.com
The Crescent Point Energy Western Canada Cup was unveiled for the first time at a VIP Reception in Calgary, AB on Wednesday evening.  The reception was hosted by the Canadian Junior Hockey League and the four western leagues competing for the inaugural championship in 2013.

The trophy designed for the Crescent Point Energy Western Canada Cup Championship is a direct reflection of the Western Canada Cup logo and embodies the same ideals and principles. The stars on the base will showcase the victors of each championship. The four transparent pillars are representative of each league being the foundation of the WCC, strengthened by uniting to hoist the cup. The acrylic posts give the illusion of a floating shield, a prized possession which should be cherished and coveted. The maple leaf represents Canada which is the heart of the trophy.

The concept of the Crescent Point Energy Western Canada Cup event logo is based on the classic shield and banner motif, and reflects the participating leagues through the four stars in the banner. The bold graphic outline and overall balanced composition provide a solid, confident icon to represent the ideals of sportsmanship and excellence in Junior A Hockey. The choice of red within the text represents Canada, and the centre line on the ice reinforced by the light blue lines and white background within the shield. The colours used within the Western Canada Cup logo pay homage to the existing palette of the CJHL and Crescent Point Energy.
Impello Inc. was commissioned to design the Crescent Point Energy Western Canada Cup logo and trophy. Impello has been working with the Canadian Junior Hockey League for over five years and was the firm who rebranded the CJHL in 2008.

The 2013 Crescent Point Energy Western Canada Cup will be held from April 26 - May 5, 2013 at the Frank Crane Arena in Nanaimo, BC and hosted by the Nanaimo Clippers and the BCHL. The champions of the British Columbia Hockey League, Alberta Junior Hockey League, Saskatchewan Junior Hockey League, and Manitoba Junior Hockey League will participate in a five-team tournament with the host Nanaimo Clippers for the 2013 Western Canada Cup at the inaugural event. The Western Canada Cup Champion and the runner-up will both represent western Canada at the RBC Cup National Junior A Championship beginning in 2013.

The Crescent Point Energy Western Canada Cup will be hosted by the Dauphin Kings of the MJHL in 2014, followed by the AJHL (2015), and SJHL (2016). A Site Selection Committee will be responsible for selecting a host team annually, upon the recommendation of the host league.